Viet Nam fared relatively well in terms of agricultural ratings, social media engagement, and the nation''s response to COVID-19, adding 11 per cent to its nation brand value.
Viet Nam has become the fastest growing nation brand in the Brand Finance’s ranking this year, with its brand value skyrocketing by 29 per cent to US$319 billion.
Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Viet Nam nation brand at US$203 billion.